18th DigiTech Team, Author at
the blog

Our Musings – Everything about eCommerce

Updating You About the changes in the eCommerce world

Loyalty points flow leading to real customer relationship

Your Loyalty Programme Is Rewarding Transactions, Not Relationships
PIM funnelling product content to eCommerce storefront

Content Is Your Biggest eCommerce Asset and Your Biggest Operational Bottleneck
B2B Buyer Journey With Modern Digital Experience

B2B Buyers Have Changed. Your Digital Experience Hasn’t.
eCommerce checkout gap between cart value and realized revenue

The E-Commerce Checkout Is Losing You More Than Your Cart Abandonment Rate Shows
Real-time behavioural data driving eCommerce personalisation engine

Your eCommerce Personalisation Is Personalised for No One
Clean data flowing into AI for accurate marketing results

AI in Marketing Is Only as Good as the Data Feeding It
Customer Lifetime Value marketing strategy showing CLV vs CAC

Why Customer Lifetime Value Should Drive Your Entire Marketing Strategy
Data collected vs data used in marketing analytics

The Hidden Gap Between Data Collected and Data Used
Marketing attribution models across multiple channels.

Why Attribution Models Are Lying to You (And What To Do About It)
Personalisation programs fail without organisational alignment.

Why Personalisation Programs Fail Without Organisational Alignment