eCommerce Blog - 18th DigiTech - Page 2 of 13 -
the blog

Our Musings – Everything about eCommerce

Updating You About the changes in the eCommerce world

Personalisation at Scale Using Customer Data

Personalisation at Scale Is a Data Problem, Not a Creative Problem.
eCommerce checkout page optimised for higher conversion

Your Checkout Isn’t Broken. It’s Just Boring.
Product detail page optimisation framework for eCommerce

The Product Detail Page Is the Most Underinvested Page in eCommerce
Email marketing metrics beyond open rate

Your Email Open Rate Is a Vanity Metric. Here’s What to Measure Instead.
First-party data building unified customer profile

The Brands Winning in 2025 Are Treating First-Party Data as a Product
Unified commerce framework connecting all retail channels

Omnichannel Is a Strategy, Not a Feature. Most Brands Are Still Building Features.
Loyalty points flow leading to real customer relationship

Your Loyalty Programme Is Rewarding Transactions, Not Relationships
PIM funnelling product content to eCommerce storefront

Content Is Your Biggest eCommerce Asset and Your Biggest Operational Bottleneck
B2B Buyer Journey With Modern Digital Experience

B2B Buyers Have Changed. Your Digital Experience Hasn’t.
eCommerce checkout gap between cart value and realized revenue

The E-Commerce Checkout Is Losing You More Than Your Cart Abandonment Rate Shows