Now, people don't just "Google" anymore; they go to AI (ChatGPT, Gemini, Copilot, Perplexity) and expect direct answers. Generative Engine Optimisation (GEO), also called AI SEO or Answer Engine Optimisation, can make your brand findable, trustworthy, and quotable inside those AI answers.
GEO (aka AI SEO) is the practice of engineering your site's information so AI systems can retrieve it, believe it, and cite it. It blends technical SEO, entity/knowledge-graph alignment, structured data, E-E-A-T signals, and answer-first content so AI engines (ChatGPT, Gemini, Perplexity, Copilot) confidently surface your pages, people, and products.
At 18th Digitech, our seasoned digital marketing team combines advanced tools with GEO expertise to deliver superior results and greater value for our clients.
Build answer-first sections, FAQs, TL; DRs, comparisons, and citations designed for AI inclusion, without sacrificing UX.
Go beyond keywords: map natural-language questions and multi-step intents people ask AIs.
Clarify who/what/where for AI with entity-rich copy, internal links, bios, and organisation data.
Deploy JSON-LD for services, products, FAQs, how-tos, reviews, and org facts to make your information machine-readable.
Build clusters/pillars that comprehensively cover an intent space to improve retrieval and citation odds.
Strengthen expert bios, reviews, PR mentions, and third-party references—signals AIs use to choose "who to quote."
Launch clean, templated, long-tail AI SEO pages that answer high-variance queries consistently.
Track LLM mentions, AI-referral traffic, and share-of-voice in AI answers; iterate as models and AI UX evolve
Google has rolled out AI Overviews across 200+ countries and 40+ languages, including Hindi and Urdu. With more searches starting from AI-generated answers, content must be structured to earn AI’s trust; otherwise, you risk losing visibility where decisions are made.
Observe: Audit current AI visibility (ChatGPT, Gemini, Perplexity, Copilot).
Map: Identify conversational intents, entities, and jobs-to-be-done.
Structure: Implement schema; resolve entities; fix crawl/index gaps.
Compose: Create answer-first, citation-friendly AI SEO content.
Signal: Strengthen E-E-A-T and brand trust markers.
Test: Prompt-test across models; compare outputs; close gaps.
Improve: Monitor AI mentions and AI SEO KPIs; iterate monthly.
With full transparency and a results-driven approach, we work closely with your team to deliver the following benefits:
Let's align your site to how AI thinks. We'll audit, prioritise, and deploy a GEO roadmap that earns citations—and customers.