Generative eEngine Optimisation (GEO)

Be ready for AI-based search. Be the answer.

Now, people don't just "Google" anymore; they go to AI (ChatGPT, Gemini, Copilot, Perplexity) and expect direct answers. Generative Engine Optimisation (GEO), also called AI SEO or Answer Engine Optimisation, can make your brand findable, trustworthy, and quotable inside those AI answers.

What is Generative Engine Optimisation (GEO)?

GEO (aka AI SEO) is the practice of engineering your site's information so AI systems can retrieve it, believe it, and cite it. It blends technical SEO, entity/knowledge-graph alignment, structured data, E-E-A-T signals, and answer-first content so AI engines (ChatGPT, Gemini, Perplexity, Copilot) confidently surface your pages, people, and products.


18th Digitech GEO Services

At 18th Digitech, our seasoned digital marketing team combines advanced tools with GEO expertise to deliver superior results and greater value for our clients.

AI Overview & Answer-Engine Optimisation

Build answer-first sections, FAQs, TL; DRs, comparisons, and citations designed for AI inclusion, without sacrificing UX.

Conversational Query & Prompt Research

Go beyond keywords: map natural-language questions and multi-step intents people ask AIs.

Entity SEO & Knowledge-Graph Alignment

Clarify who/what/where for AI with entity-rich copy, internal links, bios, and organisation data.

Structured Data & Schema

Deploy JSON-LD for services, products, FAQs, how-tos, reviews, and org facts to make your information machine-readable.

Topical Authority Systems

Build clusters/pillars that comprehensively cover an intent space to improve retrieval and citation odds.

E-E-A-T & Brand Signals

Strengthen expert bios, reviews, PR mentions, and third-party references—signals AIs use to choose "who to quote."

Programmatic GEO at Scale

Launch clean, templated, long-tail AI SEO pages that answer high-variance queries consistently.

AI Visibility Measurement

Track LLM mentions, AI-referral traffic, and share-of-voice in AI answers; iterate as models and AI UX evolve

Why is GEO / AI SEO the future?

Google has rolled out AI Overviews across 200+ countries and 40+ languages, including Hindi and Urdu. With more searches starting from AI-generated answers, content must be structured to earn AI’s trust; otherwise, you risk losing visibility where decisions are made.

  • AI answers are now part of everyday browsing—by May 2025, about six in ten U.S. users encountered AI-generated summaries in search results.
  • Usage of AI assistants keeps rising. As of June 2025, 34% of US adults say they've used ChatGPT (58% among adults under 30), roughly double the share since 2023.
  • Younger audiences are already asking AI for news/info. The Reuters Institute Digital News Report 2025 notes that 15% of under-25s use AI tools like ChatGPT/Gemini for news


Our Execution Model

1

Observe

Observe: Audit current AI visibility (ChatGPT, Gemini, Perplexity, Copilot).

2

Map

Map: Identify conversational intents, entities, and jobs-to-be-done.

3

Structure

Structure: Implement schema; resolve entities; fix crawl/index gaps.

4

Compose

Compose: Create answer-first, citation-friendly AI SEO content.

5

Signal

Signal: Strengthen E-E-A-T and brand trust markers.

6

Test

Test: Prompt-test across models; compare outputs; close gaps.

7

Improve

Improve: Monitor AI mentions and AI SEO KPIs; iterate monthly.

What you will get?

With full transparency and a results-driven approach, we work closely with your team to deliver the following benefits:

  • Coverage inside AI answers (citations, mentions, summaries).
  • Visibility at the decision stage, not just on result pages.
  • Future-proofed SEO that lifts both AI and classic organic search.
B2B Ecommerce Platform Fashion

Ready to be featured in AI answers?

Let's align your site to how AI thinks. We'll audit, prioritise, and deploy a GEO roadmap that earns citations—and customers.

Schedule a Free Consultation