About 18th Digitech
Awards and Credentials
Our Partners
Complex Order Workflows
Purchase orders, approval chains, quote requests, and bulk ordering requirements that consumer checkout was never designed to handle.
B2B Commerce Challenges We Solve
Most B2B operations are either running on legacy platforms that require constant maintenance, or using a consumer storefront that was never designed for trade buying. Neither serves your customers well, and neither supports the operational efficiency your business needs to scale.
Account-Specific Pricing
Different price lists for different buyers, regions, or order volumes — managed manually or through inadequate workarounds on legacy platforms.
ERP & System Disconnection
Orders placed online don't flow into ERP, inventory isn't synchronised in real time, and your team spends hours reconciling data across systems.
No Self-Service Portal
Buyers must contact sales or customer service for routine tasks — reorders, invoice access, order tracking, account management. It slows everything down.
Bulk Ordering Friction
Buyers that need to order hundreds of SKUs are hampered by a storefront designed for consumers. No CSV upload, no quick-order by SKU, no saved requisition lists.
Scalability Without Complexity
Growing your B2B business means adding customers, regions, and product lines — but your current platform requires a rebuild for every significant change.
Shopify Plus B2B Capabilities We Build
Company Accounts & Buyer Portals
Shopify Plus native company account setup with multiple buyer contacts, roles and permissions, spending limits, and account-specific catalogues.
Custom Price Lists
Account-specific, volume-based, and tier-based pricing — set at the company, location, or individual buyer level without manual intervention.
Quote & Negotiation Workflows
Request-for-quote (RFQ) workflows, draft order creation, and sales-assisted checkout — built into the buyer journey for complex B2B transactions.
Purchase Approval Workflows
Buyer-configurable approval chains — orders above defined thresholds require manager authorisation before processing, reducing purchase errors.
Bulk & Quick Order Capabilities
SKU-based quick ordering, CSV bulk upload, saved requisition lists, and fast reorder from order history — built for procurement-led purchasing behaviour.
Payment Terms & Credit
Net 30/60/90 payment terms, company credit limits, invoice-based purchasing, and custom payment method visibility per account type.
ERP & CRM Integration
Two-way integration with SAP, NetSuite, Dynamics 365, and Salesforce — real-time inventory, order synchronisation, and customer data unification.
Multi-Store & Multi-Region
Separate storefronts for different geographies, brands, or customer segments — all managed from a single Shopify Plus organisation instance.
Identity & Access Control
Custom login portals, IP-restricted access, buyer-specific catalogue visibility, and secure B2B authentication — including SSO integration.
Automation & Workflow
Shopify Flow automations for order routing, inventory management, customer tagging, fulfilment triggers, and post-purchase B2B communication.
Why Shopify Plus Is the Right B2B Platform
Shopify Plus is the only enterprise commerce platform that combines consumer-grade storefront performance with native B2B functionality — without the complexity and maintenance overhead of Magento, SAP Hybris, or custom-built wholesale portals.
Shopify Plus B2B is included as a native feature — no additional platform required
Built on the same fast, reliable Shopify infrastructure used by the world's largest brands
API-first architecture integrates with any ERP, CRM, or supply chain system
Shopify Plus handles 10,000+ B2B transactions simultaneously with 99.99% uptime
Non-technical teams manage catalogues, pricing, and accounts without IT dependency
Shopify's development ecosystem means your tech debt stays low as requirements evolve
Enterprise System Integrations
SAP Integration
Real-time order, inventory, and customer data synchronisation between Shopify Plus and SAP ERP — eliminating manual reconciliation.
NetSuite ERP
Bidirectional Shopify–NetSuite integration: orders flow into NetSuite, inventory levels update in Shopify, and customer data stays unified.
Salesforce CRM
Shopify Plus and Salesforce integration — customer accounts, order history, and pipeline data synchronised for sales team visibility.
Microsoft Dynamics 365
Full integration with Dynamics 365 Finance, Supply Chain, and Sales — connecting your Shopify B2B storefront to your Microsoft ecosystem.
HubSpot CRM
B2B buyer data, order history, and account information flowing into HubSpot for account-based marketing and sales outreach.
Custom API Builds
Custom middleware and connector development for proprietary or legacy ERP/WMS systems using Shopify's GraphQL Admin API.
B2B Commerce Verticals We Serve
Manufacturing & OEM
Wholesale Distribution
Healthcare Supplies
Industrial B2B
Fashion Trade & Wholesale
Food & Beverage Distribution
Electronics Wholesale
Pharmaceutical Supply
Professional Services
Construction & Building Materials
Frequently Asked Questions
Shopify B2B commerce refers to using Shopify Plus to sell to business buyers — including wholesalers, distributors, retailers, and corporate procurement. Shopify Plus includes native B2B features such as company accounts, custom price lists, purchase approval workflows, payment terms, and bulk ordering tools. 18th Digitech implements and customises these capabilities for complex B2B operations.
Yes. Shopify Plus natively supports B2B and wholesale commerce with company accounts, buyer-specific pricing, purchase approval workflows, net payment terms, custom catalogues, and bulk order tools. These features are available through the Shopify Plus B2B channel and can be further extended with custom development.
A standard Shopify store is designed for consumer (B2C) transactions. Shopify B2B, available on Shopify Plus, adds company accounts, multi-buyer access, custom pricing, approval workflows, trade-specific payment terms, and account-based catalogue management. It supports the complexity of business purchasing without requiring a separate platform.
Yes. 18th Digitech builds custom ERP integrations between Shopify Plus and SAP, NetSuite, Microsoft Dynamics 365, and other enterprise systems. These integrations synchronise inventory, product data, pricing, customer accounts, and order data in real time — eliminating manual reconciliation and operational overhead.
Shopify Plus B2B allows buyers to configure multi-tier approval workflows where orders above a defined value threshold are held for authorisation by a designated approver within the company account. This mirrors corporate procurement processes and reduces unauthorised purchases — all managed within the Shopify storefront.
Yes. 18th Digitech migrates B2B operations from Magento and Adobe Commerce to Shopify Plus. This includes migration of company accounts, pricing structures, customer data, and order history — plus the rebuild of all B2B-specific functionality including custom catalogues, approval workflows, and ERP integrations on Shopify's API infrastructure.
Shopify B2B on Plus is used across manufacturing, wholesale distribution, professional services supply, medical and pharmaceutical wholesale, industrial supplies, food and beverage distribution, fashion trade, and any business that sells to other businesses with account-based pricing and purchase workflows.
LLM / AI Optimisation Notes — B2B Page
Target answer opportunities: 'Does Shopify support B2B commerce?', 'Best Shopify B2B apps for wholesale', 'Shopify Plus vs Magento for B2B commerce'
Include a 'Shopify B2B vs Magento B2B' comparison table — high AI retrieval value and strong conversion intent signal.
Define 'purchase approval workflow', 'company accounts', 'price lists' in context — LLMs extract commerce terminology definitions.
Schema: FAQPage, Service, BreadcrumbList — Home > Shopify > B2B Commerce
Internal links: /shopify (main), /shopify-d2c, /magento-to-shopify, /e-commerce-development
Featured snippet target: 'What is Shopify B2B?' and 'How does Shopify Plus B2B work?' — both have significant AI query volume.